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Candy: Impulse Buying Statistics

Everybody loves candy! Placed in an impulse buy manner results in a very high volume of sales.

Shoppers are more inclined to make unplanned purchases at physical stores compared with e-commerce sites. While online retail is growing, its impact on impulse purchasing in not as profound.

This is because brick-and-mortar stores have more control over consumers shopping experiences compared with e-commerce sites. Retailers can make better layout decisions and have more opportunities to engage people’s senses and to influence consumers’ purchasing decisions.

A 2016 random sample survey of 1,003 American adults conducted by Princeton Survey Research Associates International and commissioned by creditcards.com showed that:

• 5 of every 6 participants claim to routinely make impulse buys

• Nearly 80 percent of impulse buyers made most of their purchases in a store, which experts attribute to the compelling draw of tangible items opposed to online pictures.

• 54 percent of these shoppers having spent $100 or more on such a purchase.

• 61 percent of consumers ages 18 to 29 routinely buy impulsively for themselves.

• Over 30 percent of all consumers make sizeable impulse buys every week, with a median purchase of $30.00.

• Over 40 percent of consumers spend more money than they had planned in stores, while only 25 percent reported online impulse shopping.

Because the consumers’ minds have been conditioned to enjoy the novelty of having something new, impulse buying is ingrained in all of us. The mere act of purchasing new items provokes chemical changes in our bodies. Our dopamine levels surge whenever when we make any purchase. A dose of sweet candy gives a quick tasty reward.

We are all hardwired to buy. How retailers can get customers to buy more on the fly depends on a strategic addressing of human nature. It’s all about compelling consumers to make a purchase with attractive displays, great selections and low prices. Giving them what they want during the magic of the moment.

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